Privacy and Disclosures
This site does not set any first-party cookies of its own, but does utilize Facebook Pixel, explained below.
GDPR and CCPA
The only user data that SMA Publishing directly collects is your email address IF you sign up for the newsletter, further explained in the next section. Our newsletter sign-up form contains a GDPR-compliant active opt-in function.
New CCPA regulations only apply to companies with more than $25M in revenue or with user data from more than 50,000 users. We do not meet that criteria in either respect, but eagerly await the day when we do.
Why do you use it? Newsletters are one of the strongest tools for connecting with book fans, and we trust Mailerlite's history of data integrity and good practices.
What is it? Facebook Pixel collects depersonalized tracking data for advertising, marketing, and user management purposes. If you are a regular web browser, you undoubtedly are already recorded in the Pixel ecosystem, unless you have very stringent privacy settings and have never installed social or browsing mobile apps. Including a Pixel on our website allows us to access that anonymized data which is already collected, and enables us to find other likely fans of our books. All Pixel activity is covered by Facebook's data policy.
Why do you use it? To call our feelings about Facebook complicated would be putting it lightly. We do not believe a single business should have so much control over user data. We similarly believe Facebook specifically has too much power, and should be more tightly regulated. However, without that data it's impossible to engage in the advertising and marketing required to find and build an audience in today's publishing world. This is particularly true for niche-focused media, which is often impossible to advertise for based solely on traditional methods like keywords, because interest-targeting features are frequently censored or limited (including on Facebook advertising itself).
We rely on Pixel data to point us toward readers interested in subversive science fiction based on anonymized demographic and interests profiling. We do this by directing the Facebook advertising platform to build "lookalike audiences" for us, which identifies users with anonymous data profiles that are similar to fans who have already visited our website.
We promise to only use Pixel data to improve our ability to identify and reach new readers, and will never make any attempt to correlate Pixel data with specific individuals.
We will take every opportunity to be good stewards of data collected from the fanbase, and will always keep an ear open for the day when we can abandon Pixel and all other forms of user tracking while still remaining competitive in modern marketplaces.
Amazon Associates (aka Amazon affiliate linking)
What is it? The Amazon Associates program allows partners to use affiliated links in order to be compensated with a small percentage of the purchase price whenever a user clicks that link to buy something from Amazon.
Why do you use it? We're living in the millennial economy, baby. Every penny counts, and linking to our own books via affiliate links lets us recoup some of the expense of publishing and advertising through Amazon. We promise to never use affiliate links to endorse, advertise, or share any other product except our own books.