Privacy and Disclosures

Cookies

This site does not set any first-party cookies of its own, but does utilize Facebook Pixel, explained below.

Mailerlite

What is it? SMA Publishing uses Mailerlite as our email marketing platform. If you sign up for the newsletter, all data use is covered by the Mailerlite privacy policy. SMA Publishing does not otherwise retain, process, or utilize your email address except to send you the newsletter. Your address will never be sold, shared, or distributed by SMA Publishing.

Why do you use it? Newsletters are one of the strongest tools for connecting with book fans, and we trust Mailerlite's history of data integrity and good practices.

Facebook Pixel

What is it? Facebook Pixel collects depersonalized tracking data for advertising, marketing, and user management purposes. If you are a regular web browser, you undoubtedly are already recorded in the Pixel ecosystem, unless you have very stringent privacy settings. Including a Pixel on our website allows us to access that anonymized data that is already collected, and enables us to find other likely fans of our books. All Pixel activity is covered by Facebook's data policy.

Why do you use it? To call our feelings about Facebook complicated would be putting it lightly. We do not believe a single business should have so much control over user data. We similarly believe Facebook has too much power, and should be more tightly regulated. Nonetheless, it is impossible to engage in the advertising and marketing that's mandatory to find and build an audience in today's publishing world without it. This is particularly true for LGBT-focused media, which is often impossible to advertise for based solely on traditional methods like keywords, because LGBT interests are frequently censored (including on Facebook advertising itself).

 

We rely on Pixel data to point us toward readers interested in LGBT fiction based on anonymized demographic and interests profiling. We promise to only use Pixel data to improve our ability to identify and reach new readers, and will never make any attempt to correlate Pixel data with specific individuals.

 

We will take every opportunity to be good stewards of data collected from the fanbase, and will always keep an ear open for the day when we can abandon Pixel and all other forms of user tracking while still remaining competitive in modern marketplaces.

Amazon Associates (aka Amazon affiliate linking)

What is it? The Amazon Associates program allows partners to use affiliated links in order to be compensated with a small percentage of the purchase price whenever a user clicks that link to buy something from Amazon.

Why do you use it? We're living in the millennial economy, baby. Every penny counts, and linking to our own books via affiliate links lets us recoup some of the expense of publishing and advertising through Amazon. We promise to never use affiliate links to endorse, advertise, or share any other product except our own books.